So I just read the latest issue of Wired and Filmmaker as I normally do from purchasing it from my local bookstore and after years of being loyal to both magazines I am about to drop one of them...WIRED!
After reading the article on THE NEW SOCIALISM by Kevin Kelly, I have to say that this draws the line in the sand and sets the bar for a new level of idiotic thinking. I'm not going to go into detail as to why I can't stand this windbag as you would then try and and eek out the story for yourself and waste 20 minutes of your precious life.
On the other hand i was pleased to see that Lance Weiler has joined filmmaker under his column Culture Hacker and was delighted to see that he was at least making an attempt to bridge the gap between participatory culture, piracy, and the need for funding within the independent film system.
Unlike Kevin Kelly (who is a clueless academic who obviously gets paid for spouting off about how everyone should be working for free) Lance 's column gave me some insight into a possible solution for bridging the gap between the old world studio model of control and the P2P system with a donations system being implemented into the program.
This of course does not address the issue of "where does the money come from" but at least he is addressing the "idea" of money and that people actually do need this stuff to survive.
you can read about it here
In the meantime we are still working on our online funding engine and have a date for Beta now on September 10th 2009. If you would like to be invited to the beta please preregsiter here
Jun 8, 2009
There has been a lot of discussion about how stars make their money these days with budgets shrinking and distributors not making good on their contracts. It's becoming very difficult to present investors with bankable investment vehicles as stars are not as reliable as they once were. In fact, James Ulmer who is the inventor of the Ulmer Scale is now stating that there are only 2 AA rated actors on the planet. Those actors are Will Smith and Johnny Depp.
Added to this Cantor Fitzgerald is about to launch their box office futures trading program where investors can go long and short on the predicted outcome of the first 4 weeks of a films release. Put into the wrong hands a really great film has the chance of being negatively publicized to the extent that it best suits the trader for the film NOT to break even.
The studios don't want to fund films anymore and become simply a work for hire to leverage their sell thru market and there are basically no guarantees anywhere. So how do you fund a film, get it seen and make a bit of profit these days?
One thing that the stars have at their avail today is the ability build an audience prior to the film's release. This to my knowledge has never been applied to a funding mechanism. What if the fans of a known or relatively unknown actor were to get behind the project in a crowdfunding application and allow the crowd to dictate who and how much that actor should make for being in the film up front? After all, one of the largest and most contentious issues with the system today is how much they make up front. They are performers after all...should they not base their income on the outcome of the performance?
Over at The Biracy Project, a soon to be launched platform for crowdfunding, crowdsourcing and fractional ownership of media, they (myself included as I am one of them) believe that above the line fees should be capped and dictated by the audience prior to production. We also believe that this may ruffle a few feathers amongst agencies and actors alike; however, there has never been a more appropriate time to do this as we have never seen more money evaporate than in the last 24 months.
As we move forward with the Beta of The Biracy Project we encourage producers, fans and actors to engage with us as we show you how this will be a model for sustainability in the future, without compromising artistic integrity, and offering a solution to those who enjoy investing in creative industries.
You can preregister at www.biracy.com.